Customers are always a priority for any business, but do you make it your first priority as a small business owner? Without customers, your business wouldn’t exist. So once you have them, how do you keep them happy?
Here are some quick tips to help keep your customers satisfied.
Make sure it is easy for your customers to reach you, whether it’s via email, phone, or through social media channels. Have this information included on your website, and quick links to the Support and Contact Us pages.
Nothing builds more trust from your customers than resolving their complaints immediately. Now some issues require more time, so it’s best to give them a heads up that you’re working on their problem and will get back to them as soon as possible. Resolving complaints in a timely manner lets your customers know that you care about their issues and will be there for them.
Some companies over promise and under deliver, leaving their customers feeling let down and deflated. Other companies will under promise and over deliver in hopes of wowing them when you deliver ahead of schedule and under budget. This may work against you in the future as your customers will expect you to deliver results quickly and under tighter budgets. Instead, just be realistic and upfront. Your customers will appreciate this in the long run.
It’s important to not take your customers for granted. Make customer satisfaction a top priority and use it as a tool to grow your business. After all, it’s more cost-effective to retain a current customer than finding a new one.
Posted on February 26, 2014 by Al Romeyn | Permalink