Getting Started with Inbound Marketing - BVEssentials

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Getting Started with Inbound Marketing

For small business owners, a marketing budget can be non-existent. So how does a small business get noticed and compete with the industry giants on a shoestring budget?

Inbound marketing is a cost-effective way to market your product or service with a limited budget.

Inbound marketing refers to marketing activities that bring your audience closer to the brand by earning their attention through blogs, infographics, permission-based emails, videos, whitepapers, social media, podcasts, SEO, ebooks, and other forms of content.

Instead of the traditional marketing approach of pushing your message to the masses, inbound marketing helps your target audience find you by providing them with valuable and engaging content. When your audience interacts with your brand, you are given an opportunity to nurture them into customers.

Here are a few tips to get you started with inbound marketing:

Have a plan
Define your objectives and identify your ideal customer. What are some of current marketing challenges?

Create a website
A SEO-friendly website that is easy to navigate and mobile-friendly is a must for any business.

Create content
Attract visitors to your website by creating engaging content:

Use social media channels to share your content:

Optimize your landing pages
The content on each landing page should be optimized based on a few keywords. Include calls-to-action and a form so that visitors can submit information for your sales team.

Posted on May 21, 2014 by Al Romeyn | Permalink